Chris's Take on The 2026 SIR Resort Report

I recently reviewed the 2026 Sotheby’s International Realty Resort Report, which offers a comprehensive look at top ski and resort markets across the Mountain West—including Aspen Snowmass—and wanted to share a few key takeaways. The short version: the market is evolving, but the fundamentals remain strong, especially at the high end.

A Shift Toward a More Balanced Market. After several years of rapid growth, resort markets are settling into a more normalized pace. Buyers are more measured, inventory has improved in some areas, and pricing strategy is once again a key driver of results. This isn’t a pullback—it’s a transition to a healthier, more sustainable market. Locally, we’re seeing well-positioned properties continue to move, while overpricing is being tested in real time.

Luxury Real Estate Continues to Lead. One of the most consistent themes across all markets is that luxury demand remains strong. Ski-in/ski-out homes, trophy properties, and architecturally distinct residences continue to command premium pricing and drive overall market performance. In markets like Aspen Snowmass, this trend is even more pronounced, as scarcity and quality continue to separate top-tier properties. 

Pricing Matters More Than Ever. We’re now in a market where pricing strategy is critical from day one. The report highlights that correctly priced homes are selling, while aspirational pricing is leading to longer days on market and subsequent price adjustments. That aligns closely with what we’re advising clients today: precision in pricing creates momentum, while overpricing slows it down.

Inventory Is Improving—but Still Limited. Inventory has increased modestly across several resort markets, giving buyers more options than they’ve had in recent years. However, supply remains constrained—especially in premier destinations like Aspen Snowmass, where quality inventory is still limited. This continues to support long-term value, particularly for well-located and well-executed properties.

Aspen Snowmass Market Remains a Standout! Locally, the numbers reinforce Aspen’s position as a leading global resort market:

•               Average sold price increased to approximately $11.3M (+10% year-over-year)

•               Price per square foot continues to trend upward

•               Dollar volume rose nearly 19%

•               Inventory increased slightly, offering buyers more choice

While certain segments, particularly above $25M, require more strategic positioning, overall demand remains steady and long-term pricing momentum is intact.

Long-Term Confidence Driven by Lifestyle and Investment. Beyond the numbers, the report highlights continued investment in resort infrastructure, accessibility, and year-round amenities as key drivers of demand. These markets are no longer purely seasonal—they’ve evolved into full lifestyle destinations, which continue to attract both domestic and international buyers. The takeaway is straightforward:

•               The market is more balanced, but still healthy

•               Luxury properties continue to outperform

•               Pricing and positioning are critical

•               Supply remains limited in top-tier markets

From my perspective, this is a more disciplined market, but still a very good one. Buyers have more time to be thoughtful, and sellers who approach the market strategically are still achieving strong results. If you’d like a more detailed breakdown of how this applies specifically to Aspen or Snowmass, or to your property, I’m always happy to connect.